As a personal brand photographer, I often talk about storytelling, but what do I mean by this, and why is it important?
Have you heard about the ‘know, like and trust’ factor? People want do business with those that they know, like and trust. And people connect on a deeper level through the stories that we tell. So what stories do I tell? Well, I’m glad you asked…
1 – Behind the scenes is a great place to start – images that show you working in your business.
2 – Show your team or staff members – introduce them to your audience and explain what they do and what they bring to your business.
3 – Consider why you do what you do, and share your motivation through the photography you use and the stories you tell.
4 – Photograph your products or services – show your clients using these and include feedback where possible.
5 – Your brand values – get clear on your brand values and create images that embody these.
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