The 40 over 40 Project is a worldwide movement to disrupt the way women over the age of 40 are viewed by society and the media. As soon as I heard about it, I knew I wanted to be involved! It really resonated with me (I turned 40 myself during this time) and I felt that I wanted to help change the narrative surrounding women in their mid-lives.  So many women feel lost and unrepresented by the media. It’s a pivotal stage in a woman’s life that should be embraced and celebrated. So then it was born…
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I ran my 40 over 40 Project from 2021 to 2024, hosting exhibitions in Fordcombe in 2023, Tunbridge Wells in March 2024 and Sevenoaks in July 2024.  Since then, many of the women involved have accepted their final artwork as a gift, to be proudly displayed in their home as a reminder of how amazing and beautiful they are. 
Each woman involved was welcomed to my studio and first enjoyed a pampering hair and make-up styling session from a professional stylist. The most frequently requested and provided style was ‘looking like the best version of themselves but without looking like they’ve been made up!’ Once feeling their best, I led the women through a fully guided portrait session, using different poses, outfits, backgrounds, and styles, to fully explore the different sides to their personality. This was followed by an interview where the women shared their stories. I spent three years collaborating with over 40 women aged between 40 and 69, and the exhibitions were the result.
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The 40 over 40 Project celebrates the strength, beauty, wisdom and humour of women over the age of 40.  With the aim of normalising and celebrating older bodies, raising awareness of the beauty of ageing, and rejoicing in it, through beautiful authentic portraits. These were paired with honest interviews, helping women over the age of 40 to feel represented, and inspiring men, women and children to understand and appreciate women of this demographic, and learn from the wisdom of those involved.

What an amazing experience! I have truly enjoyed breathing and taking time for me. Thank you for all the laughs and helping me to love myself, and for all the pampering in a wonderful relaxed environment.

Sandra

THE FIRST 40 OVER 40

PROJECT EXHIBITION WAS FABULOUS – CLICK

‘PLAY’ TO SEE THE

PHOTOS!

Who Am I?

I am an award-winning women’s photography expert, passionate about helping women to exist in photographs, feel empowered, and realise just how important (and beautiful) they really are. I believe in natural and honest portraits that my clients love and are proud of.

I’ve had such a wonderful morning! The makeup and hair was exactly right – a really good version of me! The posing was fun and Jade was a great instructor. Thank you for making it so easy and fun.

Jan